Tag Archives: research

A Disappearing Brand

apple.png

 

The iPad was Apple’s last big innovation launched in 2010. Since then the company has yet to give the people a product that has really caused us to say, “wow.”

Why is this?

In the last five years the company has released upgrades to the iPhone, but I think we can all agree that Apple has mastered the art of the iPhone, so maybe it is time to move onto something else. The company seems to have adopted the, “if it ain’t broke, don’t fix it” mentality, but the problem with this approach is technology is not static. It is changing, adapting and growing every second; so instead of mastering its product, the company should think of advancing with technology by creating a new product.

Apple followed the iPad release with the iPad Pro, which should have provided us all with that “wow” factor that we have been looking for, but unfortunately the device seems more like a copy of Microsoft’s Surface Pro 3. So, instead of creating new, innovative products the company has stooped to mimicking.

This rut that Apple finds itself in can all be attributed to their previous innovations. According to Timothy Wang at Cubic Lane, “the company is at the top of the industry in the terms of revenues. There is really no pressing need to create or change when business is doing so well.”

The company has to get out of the comfort zone they’ve created if they plan on staying on top of the industry. Remember Nokia? The company used to be the leader in the mobile phone industry. If Apple doesn’t change their mentality soon they could become just another disappearing brand.

As discussed in the recent article, “Out with Innovation, in with Maturation,” brand loyalty is the reason for the company’s continued success, but if we, as consumers, aren’t provided with a big “wow” anytime soon we might find loyalty for another brand. I used to love my Nokia, but now I love my iPhone. Maybe I’ll love my Samsung Galaxy next, you never know.

Apple can look to the SMstudy® Guide, the Sales and Marketing Body of Knowledge, to find their answer. As noted inMarketing Research, book two in the six book series, “A 5C Analysis is one of the most popular and useful frameworks in understanding internal and external environments. It is an extension of the 3C Analysis that originally included, Company, Customers, and Competitors. Collaborators and Climate were later added to the analysis to make it comprehensive. This integrated analysis covers the most important areas of marketing, and the insights generated can help identify the key problems and challenges facing the organization.”

An analysis of the company and where it wishes to advance in order to beat competitors and appease their customers can be done with the help of collaborators and climate. Apple needs to stand up to its reputation as the most innovative company in order to stay on top of the technological food chain, and fortunately for the company the SMstudy® Guide is the light at the end of their innovative tunnel.

For more interesting articles and resources visit SMstudy.com

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A Disappearing Brand

apple.png

The iPad was Apple’s last big innovation launched in 2010. Since then the company has yet to give the people a product that has really caused us to say, “wow.”

Why is this?

In the last five years the company has released upgrades to the iPhone, but I think we can all agree that Apple has mastered the art of the iPhone, so maybe it is time to move onto something else. The company seems to have adopted the, “if it ain’t broke, don’t fix it” mentality, but the problem with this approach is technology is not static. It is changing, adapting and growing every second; so instead of mastering its product, the company should think of advancing with technology by creating a new product.

Apple followed the iPad release with the iPad Pro, which should have provided us all with that “wow” factor that we have been looking for, but unfortunately the device seems more like a copy of Microsoft’s Surface Pro 3. So, instead of creating new, innovative products the company has stooped to mimicking.

This rut that Apple finds itself in can all be attributed to their previous innovations. According to Timothy Wang at Cubic Lane, “the company is at the top of the industry in the terms of revenues. There is really no pressing need to create or change when business is doing so well.”

The company has to get out of the comfort zone they’ve created if they plan on staying on top of the industry. Remember Nokia? The company used to be the leader in the mobile phone industry. If Apple doesn’t change their mentality soon they could become just another disappearing brand.

As discussed in the recent article, “Out with Innovation, in with Maturation,” brand loyalty is the reason for the company’s continued success, but if we, as consumers, aren’t provided with a big “wow” anytime soon we might find loyalty for another brand. I used to love my Nokia, but now I love my iPhone. Maybe I’ll love my Samsung Galaxy next, you never know.

Apple can look to the SMstudy® Guide, the Sales and Marketing Body of Knowledge, to find their answer. As noted inMarketing Research, book two in the six book series, “A 5C Analysis is one of the most popular and useful frameworks in understanding internal and external environments. It is an extension of the 3C Analysis that originally included, Company, Customers, and Competitors. Collaborators and Climate were later added to the analysis to make it comprehensive. This integrated analysis covers the most important areas of marketing, and the insights generated can help identify the key problems and challenges facing the organization.”

An analysis of the company and where it wishes to advance in order to beat competitors and appease their customers can be done with the help of collaborators and climate. Apple needs to stand up to its reputation as the most innovative company in order to stay on top of the technological food chain, and fortunately for the company the SMstudy® Guide is the light at the end of their innovative tunnel.

For more interesting articles and resources visit SMstudy.com

How to Perform Market Trend Analysis?

 

A market trend analysis is an analysis of past and current market behavior and dominant patterns of the market and consumers. An important aspect of conducting a trend analysis for an organization is to obtain insights on the market scenario, consumer preferences, and the macroeconomic environment.

Marketing research methods, such as surveys, interviews, and observations of consumer behavior, help in understanding the trends and behavior in the market.

Trend analysis is a subset of the PESTEL Analysis—an examination of the Political, Economic, Social, Technological, Environmental, and Legal implications of the market as they relate to consumer trends. This analysis provides an all-round perspective of the external factors that impact the business.

While determining future objectives for a product or service, trend analysis is used as a basis on which future market projections are made. Market trend analysis involves analyzing the following areas:

  • Trends in Consumer Needs and Behavior—A business that is able to identify a specific trend in changing consumer needs and behavior may be able to cater to these needs and project higher growth rates.
  • Shifts in Consumer Perception of Value—Trend analysis involves timely analysis of consumer needs and positioning of the product or service in the consumer’s mind. An aspect of a product or service, which would at one point in time have contributed to the consumer’s perception, may later lose value if the competition replicates it. For example, if Shop A in a particular town was the only department store providing free home delivery for customer orders, it may hold a better perception in the consumer’s mind due to this additional service. However, if competitors start providing the same service, the value perception for Shop A would likely decrease.
  • Trends in Industry Cost Drivers—Businesses need to be aware of changes in composition of the cost drivers and also innovations that lead to lower cost alternatives. Companies that are able to find better alternatives, which are more economical or offer additional features, can gain a competitive advantage and achieve higher objectives.
  • Change and Evolution of the Industry—Companies continuously analyze trends in terms of product innovations, competitor product features, and new operation and delivery methods. Such analysis helps the business stay ahead of the curve to understand changing market trends and project objectives accordingly.

Trend analysis is a very common strategic tool for understanding the market maturity (i.e., whether the market is in a growth or decline stage) to gauge future market potential and the overall position of a business in the market.

Since market trend analysis involves understanding past market behavior and expected future market innovations, a major effort in conducting trend analysis is dedicated toward collecting relevant data. The authenticity of this data determines the accuracy of the projections, which subsequently impacts the objectives set for a particular product or service.

To read more articles about sales and marketing, visit http://www.smstudy.com/articlesmarket-trend-analysis